PinnedThe Netflix and Nollywood marriage is the big deal we want to seeNetflix has officially made its entry into the Nigerian market, and Nollywood is conspicuously euphoric. How else do you want to react to Netflix’s strategic move into Africa’s most populous nation with a widening youth bulge? It is not surprising though — we all saw the signs and predicted in…Netflix4 min read
PinnedAt last a viable stream of income for the Nigerian music industryCould digital distribution be a possible cure to the Nigerian music industry’s revenue woes? The music empire in Nigeria for a long time suffered two major dents to its revenue channels; the invasion by music pirates (the Alaba syndrome) and the internet. In the late 90s and early 2000s, music executives and artists consolidated their powers to wage war against the pandemic of piracy…Online Music Streaming4 min read
Jan 19, 2021What part of your brand should you make PUBLIC?This is a dilemma people face when it comes to projecting their brands. There are just too many things about them and they are asking, which should I put out there? The question at the core of this is, “How much is too much?” There was a phase of my…2 min read
Jan 19, 2021You Are The BrandTruth is: YOU ARE A BRAND! Yeah…you heard that. You are a brand in your own rights. Whether you are working as an industry professional or you are self-employed, or maybe you are still a student, you are a brand. How then must a brand (YOU) be properly and accurately…2 min read
Feb 20, 2020Nigeria’s “Eyimofe” to screen at 70th Berlinale film festival and it’s a big deal for African cinemaEyimofe, a Nigeria-US independent film, will screen in competition at The 70th Berlin International Film Festival, also known as the Berlinale, which kicks off today and will last through till March 1. …Eyimofe3 min read
Feb 19, 2020A Kuba mask and a founding father meet at the Brooklyn MuseumA Kuba mask from central Congo staring right at America’s founding father, George Washington, is a poetic faceoff that rings true now more than ever. …2 min read
Feb 12, 2020The revived interest and growing audience of stage plays in NigeriaThe Beginning When the legendary Hubert Ogunde (10 July 1916–4 April 1990) founded his theatre touring company — the African Music Research Party — in 1945, he laid a foundation for a now globally competitive culture and entertainment industry. …Theatre Arts3 min read
Feb 5, 2020What you didn’t know about jollof riceJollof is indeed a popular dish in West Africa. Bets are, it is probably your favourite dish. And if you are Nigerian, you probably won’t regard a party or ceremony as complete without the presence of that revered dish. Outside the continent, Jollof is probably the most commonly known African…African Cuisine4 min read
Jan 17, 2020Ethiopia’s Tibs Is Magical!Anyone who has had a savoury experience with Ethiopian cuisine will talk about its distinctiveness and delicious taste. Not surprising for a country with a rich cultural history that can be traced to the early beginnings of civilisation. Though foods play an important role in the socio-economic and cultural life…Cuisine2 min read
Published in codekago·Mar 18, 2019How Woke Advertising is Helping Brands Connect With ConsumersMillennials are forcing brands to change the approach to their marketing efforts, and it’s in a good way. Brands are beginning to shift from the traditional approach to marketing, which is oft “salesy”, to speaking directly to the interests and values of their consumers. …Marketing4 min read
